What is UI/UX design or how do you create attractive and user-friendly apps?

THE CREATORS of an app may have different goals. But users should see the overall aesthetic, consistent styling, and navigate sections of the app based on their experience. And it’s all about UI/UX design.

UI/UX design can both create success and easily ruin it. Modern UI/UX design services should not abandon traditional design ideas because users are already accustomed to a specific look on specific platforms.

UX — User Experience

User experience is the criterion that determines user satisfaction and loyalty. Every UX designer dreams of improving the usability of a program, keeping it simple to use, and relating it to user satisfaction levels.

By its very nature, UX is very dynamic as it includes user sentiment, usability, requirements and ways of using it. UX is what mirrors any mobile application almost as soon as the user accesses it. UX, being an iterative process, is something that accumulates and has a strong effect throughout the lifecycle of a mobile application.

UX development is precisely based on how users generally behave on the application. On the user side of the application: it immediately understands at an intuitive level where to find the menus, sections, search and other functions of the application. If there are no difficulties, the application is well designed at this stage.

UI — User Interface

The user interface is something useful. It is something that a person can easily join. User interface includes screen, look, letter highlighting, feel, and overall effectiveness. It is something that accumulates, enriching the user experience. This can easily be achieved through the lens of UI design patterns.

Designers, developers, and product managers often apply formalized models to solve common problems. With the main aim of providing quality UI/UX design, mobile software vendors focus on various design elements not only because they are up to the task. But also because they see them as the basis of applications.

The success of an app is often measured by how well it provides services that are accessible to all users. And to achieve this, a mobile application must have a very good UX and UI.

How is the UX development process structured?

As we discovered, UX aims to create the functional part of the application. Before developing the application, you should study the user experience, then create a prototype based on the analysis and test the development on users.


This is where it is important to research your competitors and your target audience. A competitor analysis will help you see how other apps are structured. We also research the target audience. This information is a key element in creating a functional and user-friendly application.


Based on data on the behavior of users, the sequence of their actions, moments of refusal or decision to perform a targeted action, the structure of the future application is thought out. Once you have determined the location of the elements, you can move on to developing the prototype.


Both during the prototyping phase and after the launch of the application, it is necessary to test the solutions and make changes. Already running real users on the application, the scenarios of their behavior are more precisely visible. By analyzing, you can replace individual blocks and compare them with the original versions to see what works best.

What is important when developing a user interface design?

Color combinations, style, dynamics all have an equal impact on user actions. Here is what is directly in the area of ​​responsibility of user interface design:

  • Color design: the basis of the visual that creates a strong first impression.
  • Typography: the choice and combination of fonts, also affects the interest in the content.
  • Design elements: all the details that together form the overall perception and can control the user’s attention.
  • Animation: an effective tool to engage users and increase interest in content.

UX and UI in app development go hand in hand. Although we have tried to examine their importance separately, they are interconnected. Removing one of the processes will not make it a fully functional application.

How UI/UX Design Helps Mobile Apps Succeed

To understand the basics of mobile app design, it’s important to first familiarize yourself with UI/UX. The success of any mobile app highly depends on its UI/UX design as it is a metric that measures user engagement as well as satisfaction. With that in mind, we’ll start by explaining in detail what UI/UX design is.

What does UI/UX design contribute to the success of mobile apps?

The smartphone is interacted with in everyday scenarios. It is important to understand how the user uses it when walking, lying down or standing on the subway. People also interact with smartphones in dangerous situations. For example, while driving a car, riding a bicycle or even just crossing the road.

A recent study revealed that 49% of all users use their smartphone with one hand. Of these, 67% use their right thumb to interact, and the remaining 33% use their left thumb. When the smartphone must be used with two hands, 15% of users change the way they hold it.

User engagement

If an application incorporates many related elements that provide users with a platform for interactions, you can achieve good results. Brand loyalty is the primary outcome that can bring high levels of engagement. Loyal users are a great investment.

The vast majority became popular thanks to positive reviews. It is important to provide users with an interactive design and smooth navigation. Such measures will help to gradually improve the UX.

UX Metrics

The best way to measure your performance is with a UX metric. Such an assessment can give you an assessment of an application’s shortcomings, with an indication of areas for improvement.

A set of analytical data, such as touch maps, session data, and recording of user interactions, will be reflected in the UI/UX design performance results.

It’s no longer a secret that the success of a project largely depends on the UI/UX design. It should be understood that a high-quality UX and UI are not only responsible for creating a positive impression, but are a major part of the strategy to attract potential users.

The Secret to Successful UI/UX Design

As smartphones evolve, the demand for phones with large screens increases. Users are constantly looking for solutions to user experience issues that ensure comfortable interaction.

The vast majority of developers today ignore this problem until it affects users. Yes, its effective solution will take a lot of effort and money, but the result will be a great product.

A responsible approach and quality development of functional and visual components, using analytical data and understanding trends, will be your main competitive advantage.

Abdul J. Gaspar