UX Design Patterns: Tips for Better Transparency and Feedback in FinTech Applications

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Transparency and feedback in the UX consist in ensuring let the users of your application know what the effect of their actions will be – the ones they are going to take and those they have just taken. It helps build confidence in your product, especially with new users. In less than five minutes, this article will introduce you to some UX Design Templates and Ideas it will make your app more transparent and trustworthy for new and regular users.

Keep in mind that your app may also require performance tuning, which also has a big impact on user experience. To learn more about the UX design patterns you can use, see our previous article on Measuring and Optimizing Performance in FinTech Applications.

How to recognize transparency and feedback issues

It is difficult to generate transparency and feedback metrics because they can be very subjective to different people interacting with your application. It is strongly linked to reliability issues. However, you may find some symptoms in comments from your users or customer service:

  • Users do not know if the action taken is effective
  • Users try to repeat the same action because they don’t know they are already effective
  • Users wonder about the current state of the processes in which they are involved
  • Conversion issues – too low or significantly lower in some funnels or stages

Fixing these issues may take time and effort on your team’s part, but what can you do to improve the situation as quickly as possible? Here is some general mobile UX models you can apply to improve transparency and feedback in an instant.

How to improve transparency and feedback in UX – general UX design patterns

UX Pattern # 1: Inform about the consequences

A A fundamental UX good practice is to inform users of the consequences of the action they are about to take. It’s all about proper messaging in the user interface, for example “Your card will be charged”.

You can also use the reverse scheme and notify what will not happen. Like saying: “You will not yet be debited” or “Your account will not yet be opened”.

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UX model # 2: put communication channels to work

The second basic practice of our UX Models is of inform the user of the consequences of a recently performed action. In addition to the in-app notifications, you can increase user awareness of key actions by using additional messages in communication channels unrelated to the app (e.g. email, SMS).

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UX Model # 3: Explain What Happens Next

You can also try a different strategy – inform users of what just happened and What is the next step of the action they are going to take. Additionally, you can indicate how long the user will have to wait for the next step to finish. Make sure users are informed of any delays occurring in the process – this is always a good UX practice.

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In addition to this, you can also inform users of their progress in the whole process, giving them a sense of not just the next step, but all of them.

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UX Design Pattern # 4: Show What’s In Progress

Another great UX design practice is to provide the user with clear information about all the running processes.. So when users quit an app and come back after some time, they can easily find this information. It really helps to enhance this functionality with non-app related notifications (like email notifications) informing about all important events and changes in the process. Especially when user action is required.

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Wrap

Transparency and comments in UX can affect your product significantly – both positive and negative. To make sure that you enjoy the first scenario, there is no other way than to measure whether the associated features are actively being used.

If you notice any gaps or gaps in user flows, it’s time to take a closer look at how your application processes are displayed and communicated to users and make sure they understand it clearly enough to trust your product. We hope the UX design patterns above will help you create a product that attracts new users and gives them confidence.

Previously published on https://codeandpepper.com/transparency-feedback-fintech-apps/

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Billie M. Secrist

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