Nationwide Launch of Tender by Design ™ Now Gives Operators Nationwide Access to Tender, High Quality, Competitively Priced Beef Year Round
Rosemont, Illinois (RestaurantNews.com) US Foods Holding Corp. (NYSE: USFD) today announced the national launch of Tender by Design ™, a revolutionary process whereby frozen beef can now be as high quality and tender as it is fresh. The proprietary Tender by Design ™ process gives operators access to high quality steaks year round at a competitive price and allows easier inventory and portion control to respond to the ebb and flow of restaurant traffic. Tender by Design ™ is launched under the company’s well-known Stock Yards® brand. The launch features 6, 8 and 10 ounce mid-sided mid-cut choice sirloin steaks and an 8-ounce baseball cut choice sirloin steak.
“Unpredictability is a major challenge in the beef industry, and this is especially true in today’s market. Variation in beef quality due to the time of year and price fluctuations hurt results and create unwanted pressures as operators aim to deliver consistent, high-quality steak offerings that attract and retain diners. Said David Poe, SVP, Category Management. , American Foods. “With the launch of Tender by Design ™, US Foods solves these problems with a proprietary process that delivers tender, high quality, competitively priced steaks to operators across the country year round.”
The exclusive Tender by Design ™ process begins with sourcing beef when the weather and feeding conditions are best. Then, the product is aged according to standards ensuring optimal texture, tenderness and overall quality. Items are individually vacuum packed to allow operators to use only the amount they need when they need it. Thanks to exclusive freezing technology, the beef is then frozen, retaining its tenderness and freshness. Operators then temper as needed to align with their customer traffic, resulting in better inventory control.
Restaurant owners can discover this new offer on the website at www.usfoods.com/tenderbydesign. Here, operators can learn more about the Tender by Design ™ process and products, and view customer stories. The website also offers an augmented reality experience where restaurateurs can virtually walk into a restaurant owner’s kitchen via their mobile device and learn more about how Tender by Design ™ is helping US Foods customers across the board. countries to achieve less price variability and a more manageable portion cost.
About American Foods
US Foods is one of the largest food companies in the United States and a leading foodservice distributor, partnering with approximately 300,000 restaurants and foodservice operators to help their businesses succeed. With 70 branches and 80 take-out stores, US Foods provides customers with a broad and innovative food offering and a comprehensive suite of e-commerce, technology and business solutions. US Foods is headquartered in Rosemont, Illinois. Visit www.usfoods.com to learn more.
Director of Media Relations