The mobile application design process followed by Appinventiv

“Every mobile app is a hit because of its features, code and calculations, no matter how it looks and how it works,” sounds like absolute fluke, I agree.

After all, today when we talk about mobile apps, there is a huge need for a great user interface and user experience as much as a perfect backend code. In fact, UI / UX and visuals are the reason why some mobile apps become an instant hit in the market and some are never downloaded in the first place.

“Good design is like a refrigerator: when it works, nobody notices it, but when it doesn’t, it stinks. – Irene Au, Damian Jolley, User Interface Designer

Being a part of the mobile app development industry, we realize that in fact, mobile app stores provide a space to display screenshots and videos of your apps so that users can have a first preview the amazing graphics of your mobile app and be tempted to download it. No one is playing the basic snake game or working on a rudimentary grayscale calculator anymore.

So, what makes your mobile app visually and functionally appealing is the UI and UX of the app.

These acronyms support the performance of your mobile app, but what do they really mean? UI is the user interface and UX stands for User Experience. For the fundamentals of it, the stages of the UX app design process are more focused on user retention, which is experience-based and more subjective, while the User interface design development process is composed of the visual and graphic elements of an application. UI is a subpart of UX in a Venn.

Although UI / UX design is an art, the mobile application design process of graphic creation of an application is more systematic and technical than Art. At Appinventiv, we take a series of steps for the app design process to create some of the most engaging apps. The whole process of designing the interface of the Mobile application can be broken down into 3 main phases:

  1. Planning
  2. UX / Wireframing design
  3. Visual aspect


The first step in a mobile application user interface design process at Appinventiv, problem definition is a statement indicating which issue is resolved by the application you are building. For example, My Next Mobile App will address the issue of having difficulty finding the different courses and workshops available in my city. Likewise, the value proposition is a statement that explains what this app does. For example, this app helps you find all relevant courses and workshops in your city.

At Appinventiv, market research is carried out in the form of competitive analysis. It involves studying what competitors are doing and how well their market strategies are working. A market research will give you a practical idea of ​​the USP of mobile applications created in the same field by your direct competitors. It will also allow you to know in detail the negative and positive points of their applications.

The design and development of the mobile application changes depending on the end functionality of the application itself as much as it changes depending on the behavior and needs of the end user. For example, an app aimed at kids will have smoother edges and a softer color palette compared to a strictly business-focused mobile app. The identification of the end user therefore has a significant impact on the final user interface of the mobile application.

Apart from that, at Appinventiv, user characters and stories are created to help designers corroborate their end users and understand their needs and behaviors.

User Personas and User Stories are designed to answer the following questions:

  1. What is the user demographics?
  2. What is the purpose of this application in relation to this user?
  3. What is the motivation of this user to use this particular type of application?
  4. What is the frustration caused by other apps like this and how do we target those points in this app?
  5. How does this application meet the needs of this user?
  • Map the information architecture

The next phase is to map out the key features that need to be integrated into the mobile app. This map can come in the form of a flowchart, hierarchical design, or a Scamper diagram. The goal is to successfully link all the listed features. This document, at Appinventiv, helps in the transmission of all the information on the functionalities of the application in a simple and unidirectional way.

Step 2: WIRING

UX design and wireframing

A wireframe, in layman language, is a visual representation of the interactive design designed above, provided that only the major elements are considered. This is the process of deciding which UI element will appear on the main page, based on the priority and interactivity of the design. While a lot of people use Sketch or Omnigraffle, we still rely on Photoshop to create wireframes.

Wireframing can be done as low fidelity mockup or high fidelity mockup, depending on customer needs only.

The The basic idea behind wireframing is to create an information structure and create a pattern of interaction apart from that. This is the first step in which the UX design process of the mobile app materializes and can be continued.

This phase, at Appinventiv, is of utmost importance to validate the idea from a design perspective and ensure that the customer has a clear idea of ​​the idea, which approaches mobile application development companies with the want to participate in the Uber uprising for Wave X.

Once the wireframe of the application is finalized, at Appinventiv, it is transformed into a clickable prototype. This is done to get a feel for the user’s intuitiveness with the app’s UX. Platforms such as helps build the primitive framework that can be sent to a closed audience for real-time feedback on the UX. If there are any changes to be made, the design is reiterated within the design team and the decided changes are made and the UX App is finalized. This is an ardently important step in the development of mobile applications; prototyping can help a business raise funds before the actual mobile app is completed


Elements in visual design and user interface design

For the mobile application development process along with the web application design process, visual language development is a very important step. Branding refers to the feel and theme of the entire app that resonates in harmony with the logo and brand image in the market. A moodboard is designed based on the color scheme of the design theme and the feel it should convey and at the end a style guide is formulated with the selected typography and color schemes. This is the first step towards the concrete design of the user interface of the mobile application. But the user interface is also strongly affected by the current trends of the time.

  • User interface and final prototyping for good

Design the space, color, shapes, movements of the elements put on each page of the mobile application together form an amazing user interface. A final prototype is made with all functionality incorporated into the app design and sent to the development team for coding.

After this iteration, an MVP is created and sent to the client and if and as changes are needed, they are made in the final design of the application. This process remains more or less the same for Android as well as the process of designing iOS apps. No good product can come in one try. Changing trends in mobile app user interface design, user preferences, emerging technologies, and other factors make it customary for a design team to iterate their design over and over to make your mobility solution more suited to the market. But that doesn’t mean it would be like a relay race on a circular track.

There is of course also Art in graphic design, but when it comes to mobile application design, there is a structure and series. If we move to a bigger and better application, this structure becomes more and more detailed and complex. There can be motion design incorporated into your apps which can make them come alive. Likewise, there are many other things that can be integrated into the application according to the customer’s requirements. At Appinventiv, we strive to always deliver to perfection and this process helps us to do just that.

To learn more about our services, visit us at

Prateek Saxena

Prateek Saxena


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