IoDF partners with ‘Real Leather. Stay different.’ design contest

The Institute of Digital Fashion (IoDF) partners with the association ‘Real Leather. Stay different.’ International student design competition and free workshop on digital and sustainability to empower future fashion designers.

The Slow Fashion Challenge, organized by the Leather and Hide Council of America in partnership with ArtsThread, was launched to encourage a new generation of talented designers to reconsider their relationship with leather and other natural materials to create designs where the longevity and minimal environmental impact are essential.

As an official partner, the IODF IRL x URL Academy will organize a digital fashion workshop on June 15 for all fashion students around the world. The workshop will provide students with insight into the future of digital design, its sustainability benefits, and how metaverse innovations can be implemented in their creative practices to further reduce waste, while raising awareness. responsibly sourced leather as a natural material in the process.

Leanne Elliott Young, co-founder and chief executive of IoDF, said in a statement: “Pushing technology as the solution not just to sell more clothes, but to disrupt the way the system designs, produces, creates and educates is at the heart of the work we deliver at IoDF.

“Teaching these 3D design skills is an integral part of our work, which is deeply rooted in creating an opportunity for greater social discourse on the future of fashion and in supporting the democratization of digital. , especially towards the talents of the future. Work with ‘Real Leather. Stay different.’ on this project shed light on the importance of education and making digital fashion more accessible.

‘Real leather. Stay different.’ International Student Design Competition Partners with the Institute of Digital Fashion

Additionally, IoDF co-founders Leanne Elliott Young and Cattytay will also serve on the judging panel for this year’s RLSD 2022 World Finals. They will join other industry experts, including Christopher Koerber, Managing Director of Hugo Boss Ticino and Rosie Wollacott Phillips, Mulberry’s Head of Sustainability, alongside fashion designer Mike Adler, the 2021 winner and graduate of the FIT, Emily Omesi and Sothmann.

The competition is open to students and graduates over the age of 18, studying art and design or graduates of art and design higher education for less than two years. To enter, entrants must use leather as the inspiration for a single item, whether clothing, footwear or accessories, with leather constituting at least 50% of the item and, where possible , alongside other natural materials.

The shortlisted finalists will have their designs professionally made to present to the judges in a live finale during London Fashion Week on September 15. As part of the award, IoDF will also create a digital asset of the apparel category winner’s work, for design “to come to life through an innovative AR trial that can be experienced digitally.”

Steve Sothmann, on behalf of Real Leather. Stay Different., added: “The mission of the contest is to spark the interest of young designers to work with responsibly produced genuine leather that makes good use of hides that would otherwise go to landfill.

“Too many of our fashion choices end up in landfill, creating an unwanted legacy of today’s society that will damage the environment for centuries. Working with IoDF gives us the opportunity to empower the next generation with digital skills that reduce waste in the design process.

The ‘real leather. Stay different.’ The international student design competition is open for entries until June 30.

Abdul J. Gaspar